Branding

Dette er en opgavebesvarelse om emnet Branding. Opgavebesvarelsen indeholder 14 spørgsmål. Opgaven er anvendt til en klassedialog, hvor yderligere informationer er tilføjet. Spørgsmålene i dokumentet lyder: 1. Explain branding in your own words. 2. Explain the difference between tangible and intangible. 3. What is a “super brand”? 4. In 2001, Coca-Cola ranked as the wealthiest company in the world. Which is the wealthiest company today? 5. What do all these brands have in common? 6. Why can these super brands be sold at a considerably higher price than non-branded articles? 7. What is brand positioning? 8. “Grøn Tuborg” is mentioned as a product with good, consistent positioning. What is another product with good, consistent positioning? Explain your choice. 9. Name several of the parameters used to determine brand position. 10. Explain USP in your own words. 11. Give some examples of well-known USP’s from the article. Give some of your own examples. 12. Explain what is meant by “product life cycle”. 13. Name the stages of the product life cycle. 14. According to this information, when would be the best time to introduce new products?